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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Top 7 SEO Blogs

Top 7 SEO Blogs
Blogtricksandtips1.blogspot.com After seeing Adam’s list of blogs for creative writers and noticing an SEO blog, I couldn’t resist the temptation to put together my own list of must-read SEO blogs. Whether or not the industry has a bad reputation among bloggers, staying abreast of search engine news can give your blog a real edge over the competition. What can I say; I can’t help but defend my profession.

Here’s my rundown of the top seven SEO blogs (ordered alphabetically; it’s really hard to rank them against each other for such a broad category).

    Bruce Clay, Inc. Blog – Bruce is an old name in the industry. His blog is a great resource for SEO news and tips in general. What keeps me coming back, though, are the hilarious in-post comment wars he has with Susan. Think we could do something like that, Daniel?
    Marketing Pilgrim – Andy Beal’s got some great material on a variety of different marketing-related topics, including a lot of articles on SEO and blogging.
    Matt Cutts: Gadgets, Google, and SEO – There’s nothing quite like getting news straight from the source. Matt works for Google. He’s a great read to begin with, but you just can’t beat his blog for authority when it comes to the internet’s #1 search engine.
    Search Engine Land – Although the blog itself has only been around for a few months, Danny Sullivan has been an SEO bigwig for much longer.
    Search Engine Roundtable – If you want to stay abreast of conversations on the hottest SEO discussion boards (e.g. Cre8asite, WebmasterWorld, DigitalPoint, etc.) without, well, having to read them, this blog is your first stop.
    Search Engine Watch – This blog is definitely one of the oldest and most respected sources for search engine news. It’s a bit drier than the others; good for information, bad for personality, but still useful if all you’re interested in are the facts.
    SEOmoz Daily SEO Blog – Rand Fishkin and co. provide some great information. Be sure not to miss their whiteboard fridays.

The way I see it, as a blogger, you can hate SEO professionals for their methods or learn from their success. And since you can’t beat them (they rank too well for that), you might as well join them. ;)

Update: This is Daniel writing. While the blogs that Stephen listed are certainly awesome, I think that there are 3 missing: PronetAdvertising, Search Engine Journal and SEO Blackhat. Make sure to check them out as well!

Google Launches Algorithm To Give Local Searches More Importance

Google Launches Algorithm To Give Local Searches More Importance
Blogtricksandtips1.blogspot.com - According to Google, 95% of the customers look for local businesses online. Another fact has it that 73% of online activity is related to local content. Since Google is the only search giant that boasts of a 66% share in the market, we can only assume the facts are accurate. But one thing is for certain - local businesses stand to gain much with online promotion. And since Google just released a new algorithm to provide more useful and relevant local search results to users, this area has now become very important for local business owners to look at.

The new algorithm aims to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. This means that they'll be ranked in much the same as normal search results.

For now, the changes will only effect Google Maps and Google Web search results - no news or in-depth article results, no image or video results.

According to Google, the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search. It also takes other signals into account, such as Knowledge Graph, spelling correction, synonyms and more.

Furthermore, the algorithm is supposed to improve Google's distance and location ranking parameters, which means it gives local businesses such as shops, restaurants, and so on to attract a lot of local customers living nearby.

Right now, the new algorithm is only being tested out for U.S. (English) search results. There hasn't been an update on if, and when Google will roll the update to more countries and languages. But it's gotta be soon, we estimate a few weeks or months at most.

Right now, there has not been an indication of the percent of total queries impacted by this algorithm. Most of the changes are behind the scenes, but some local businesses may suddenly notice an increase or decrease in traffic, leads or conversions.

If you deal in local business, and have seen an increase or decrease in traffic lately, let us know about it in the comments section below! All the best :)

Is Site Speed Still Important Today?

Is Site Speed Still Important Today?

Blogtricksandtips1.blogspot.com Website load speed used to be an integral part of the traffic strategy. It was considered a SEO plus point to have a site that loads faster, and much of the web and mobile development in the past couple years has been focused around speed. However, much has changed in SEO, and the focus now is on content and usability. But can great usability and great site speed coexist? What if we sacrifice site load speed for more features that help users?

This is a real dilemma that many webmasters face today. Our WordPress readers will know all too well how painful it is to have to say no to a great plugin, only because it negatively impacts the site load speed. If only there was a threshold - a certain point between the two boundaries where there lies a reasonable compromise between features and speed. Today, we'll attempt to find that point.

What does Google say?

Yeah yeah I know that you know how Google gives importance to load speed. This is why Google has its own PageSpeed tool to help webmasters improve page load times. But exactly how important is load speed?


A survey some while ago found out that web surfers wanted more than 10 results for Google searches. They found 30 to be a reasonable number, and went with it on a trial basis, only to find out that traffic dropped by 20 percent on the pages that featured 30 results. Yet, the download speed difference between the pages with 10 and 30 results was only half a second – what an impact!

Page Speed, however, is only one of the 200+ signals Google (supposedly) uses to determine rank, and page speed has only ever effected about 1% of search queries. So while it’s just one of many factors in determining your site’s ranking, it’s certainly shouldn't be ignored, especially since mobile sites can be penalized for loading slowly.

But wait, don't take Google's word for it - they're known for their manipulation techniques! There are other reasons to focus on speed.


Site speed and UX are directly proportional

If only I had a dollar for every time I left a website because it was taking forever to load - well I wouldn't be a millionaire because I tend to stick around - but I definitely would own a decent gaming laptop :).

This isn't true of most other searchers, however. According to a study, 51% of online shoppers in the U.S wouldn't complete a purchase if a site is loading slow. Another study showed that the demand for loading speed has increased. For example, in 2010 a page that took six seconds to load witnessed a -40 percent conversion hit. In 2014? That same loading time suffered -50 percent conversion hit.

In addition, around 47% of web users expect a website to load in under two seconds, and during peak traffic times, 75 percent consumers are willing to visit competitor sites instead of dealing with a slow loading page.

The numbers do not lie! They prove that besides making visitors happy, having a website that loads quickly is good for business.

In short, if you want people to hang around your site and make a purchase, it has to load in under two seconds. If not, people have no hesitation in jumping ship to another site.

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